2023 Studio 8 Branding
2023 ยท Brand
Introduction
The E-tree design is an initiative aimed at creating a gamification experience on MSN Weather that encourages users to grow virtual trees by checking the weather. When these virtual trees reach maturity, MSN Weather will help plant real trees in Kenya. The goal is to form users' habits of daily weather checking in a delightful and engaging way.
Team member
Hyejung Bae, Alejandra Lan, Sophia Choi,
Bobby Bernethy, Yan Gao
My role
Brand design
01. Visual upgrade
At the beginning of the design process, we were fortunate to be working right after the release of Mid-J. I saw this as a huge boost for visual creation. In the past, we spent a lot of time searching for creative direction, often dedicating significant effort to exploring different artistic styles. This was our first time using AI to help us explore artistic directions, allowing us to quickly produce results that helped us better understand user preferences. 
