About
Greetings! I am a former landscape architect who has seamlessly transitioned into the dynamic realm of design innovation. My creative journey is rooted in Beijing.
Xiaowey Li 李曉偉
He/ His/ Him
Phone: +86-*** **** ****
E-mail: leexiaowey@gmail.com
100015, Chaoyang District, Beijing, P.R. China
Education
2022
Dropout
Interactive Telecommunications (ITP), Tisch School of the Arts,
New York University, U.S.A.
2014-2017
Master of Arts
Design Studies, China University of Mining & Technology, P.R.China
Dissertation: Study on the Appropriate Design of School Rain Garden Water Collection Facilities in Jiangsu Drought Region. 2017(May)
2013-2014
Visiting Student
Visual Arts, Media Art and Performance
University of Regina, Saskatchewan, Canada
2010-2014
Bachelor of Arts (GPA: 3.5840, Weight mean: 85.24)
Art Design, China University of Mining & Technology, P.R.China
Work Experience
Oct. 2022- Current
Product Designer
Microsoft (CHINA) Co., Ltd., Beijing
Jun. 2017- Aug. 2022 (5yr, 10mos)
Senior Designer
Alibaba Cloud Computing Co.Ltd., Alibaba Group Holding Limited, Beijing
T-head Chipsets Branding | Dec.2020 - Feb.2021
Led a team to create the chips brand system, optimized the user experience of the official website, and performed the IoT chips virtual exhibition, within one month turnaround time overall.
2020 APSARA Conference Branding | May. - Sep.2020
Managed the design group with 36 members to achieve the brand core value. Collaborated with developers and marketing managers to improve online experience and design outcomes. Deployed MVP within 5 months.
Established core branding assets and conference management system (online and offline).
2019 APSARA Conference Branding | May. -Sep. 2019
Led the source conception of APSARA, resulting in the brand standard for all following events.
Collaborated with developers to implement non-traditional brand design by adopting AR and computational design methods.
2018 UCAN Branding | Dec. 2017 - Apr. 2018
Synthesized insights into feasible design decisions, Collaborated with two groups consisting of visual and animation artists to identify, develop, and optimize the brand system.
Planned and executed the UCAN digital exhibition, partnered with 5 top Chinese design universities.
Pyeongchang Olympic Sled Industry Design | Oct. - Nov. 2017
Designed the memorial sled, exhibited at the USOC, to celebrate the 100-day countdown to the Pyeongchang Winter Olympics.
Nov. 2016-Feb. 2017 (3mos)
Design Intern (Part-time)
Alibaba Cloud Computing Co.Ltd., Alibaba Group Holding Limited, Beijing
Sep. 2015-Nov. 2016 (1yr, 1mos)
Design Intern (Full Time)
Xiaomi Corporation, Millet Innovation Laboratory, Beijing
Scholarships and Honors
2022, TSOA Graduate Scholarship, Tisch School of the Arts, New York University, U.S.A.
2018, Extraordinary Design Contributor & Annual Top5 Design Project, Alibaba Design Committee.
2016-17, The Second Prize Scholarship of Graduate Program, China University of Mining and Technology.
2015-16, The First Prize Scholarship of Graduate Program, China University of Mining and Technology.
2014-15, The First Prize Scholarship of Graduate Program, China University of Mining and Technology.
2013, National Full Scholarship. Chinese Government Scholarship-Undergraduate Visiting Program, China Scholarship Council(CSC).
2012-14, National Fellowship. College Students' Innovative Entrepreneurial Training Program, Ministry of Education, P.R.China.
2012-13, The First Prize Scholarship of Undergraduate, China University of Mining and Technology.
2011-12, The First Prize Scholarship of Undergraduate, China University of Mining and Technology.
2010-11, The First Prize Scholarship of Undergraduate, China University of Mining and Technology.
Journal
Ji Xiang, Li Xiaowei. College Building Temperature Energy-saving Research. Interior Design Construction. 2017(Mar.), 136-137.
Li Xiaowei. Study on the Derelict Building Facade Reconstruction Under the Impact of landscape ecology. 2016 Annual Collection of Interior Design Dissertation. 2016(Oct.), 135-139.
Li Xiaowei. Study on building facade advertising and decorating facilities in the Han Historic District. Chinese and Overseas Architecture. 2014(Nov.), 105-109