Xiaowey Li

2018 UCAN Branding

2018 · Brand

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Introduction UCAN started in 2015, Which is the largest international design conference in China. The conference includes the design forum, design exhibition,workshop,etc. In 2018, I was in charge of the brand design of the UCAN Conference, which lasted from November 2017 to April 2018. Team member Qiaoqiao Tang (branding Conception) Ziyu Gao (graphic design) Shengnan Guo (motion design) Xu Shi (Dub) My role Key visual & motion Video Production 01. Brand Conception The brand conception is YUAN which consist of different meaning in chinese, we believe that indicate design stage and designer’s trajectories. 原 Original 源 Source 缘 Connection 元 Power 圆 Circle 愿 Vision *Motion design by Shengnan Guo *Brand conception study by Qiaoqiao Tang, and graphic draft by me. 02. Brand expression The UCAN branding language exemplifies the complex themes and different topics of the conference. I used simple graphics in the YUAN concept to demonstrate the different scenarios, which was possible to engage with the entire conference identity. 2018 UCAN brand. *Key visual and motion by me.