2018 PyeongChang Olympic Sled Design

2018 · Brand

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Alibaba became the top sponsor for the Olympic Games in 2017 to provide cloud computing services, e-commerce, and logistics services. For the 2018 Winter Olympics in Pyeongchang, all Olympic sponsors designed a sled to show the brand culture and Olympic spirit. I was responsible for designing the Alibaba Memorial Sled, which was issued at the US Olympic Committee in New York on November 1, 2017. It displayed at the USA Pavilion in Gangneung Olympic Park, South Korea, from February 8 to 25, 2018. Team member Ziyu Gao My role Graphic design, motion, Video production The sled introduction video * This video launched at USOC, New York City, 1st, Nov. 2017, Animation by me. Design thinking We hope to use smart wearables to collect data during exercises, including heart rate, speed, and heat. Based on the changes in data, data visualization is used to produce changing graphics. If we limit the data to a circle, we will obtain graphics with different shapes, which are the source of our brand design.